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What can RPA do for the marketing department? Many business owners have asked. Unlike accounting, the marketing department deals with fewer numbers, may not involve much precise and detail-oriented activity, and is not prone to human error. So, is it worthwhile to use RPA in marketing?
In fact, RPA has provided huge support to marketing. The automated function may be imbedded into some advanced CRM platforms, such as Sales Force and Oracle Netsuite, so many users did not feel the usage of RPA. However, it has already performed, and it can be further striped from the established CRM platform for those who do not have the budget to deploy an enterprise-wide cloud system. Such functions can be merged into your existing software and/or procedures by RPA.
Bulk emailing
Have you ever tried to email Merry Christmas greetings to all your customers? How did you do that? Traditionally, business owners sent greetings by either email one by one which costs a tremendous amount of time, or by putting everyone’s email in the To list or BCC list, which does not look good to the customers. RPA solves this problem, as RPA can email customised greeting emails to each customer individually, a hundred emails could be completed within a minute.
Scraping web data
Did you want to find potential customers via the Yellow Pages or other local directories and approach them? Have you ever tried to copy down their name, email, phone number, and address? It probably takes one minute for a reasonable staff to copy down all such details of a single business, return to the summary and click the next, repeat again and again for the day, finally generating 500 contact details over 8 hours of work, including an unknown proportion of human error as it is a very boring activity. RPA can literally copy the data for you within 5 minutes without any errors.
Analyse marketing data
Do you rely on CRM or spreadsheets to analyse marketing data? Do you have the report that is mostly needed? How long does it take for you to organise and calculate such data, produce a report and send it to the managers? RPA can complete the procedure for you within a few seconds or minutes. Starting from downloading the data, copying the data to the destination spreadsheet, separating each data category, providing a summary, drawing a graph, saving it to a pdf report, and emailing it to the users. All such tasks can be performed by RPA as long as there are clear business rules and structured original data.
60018 Technology is a professional customised RPA development company, our specialists are familiar with business processes in various industries, can evaluate your business situation and provide advice that best suits your needs. No matter if you are a small business or a medium-to-large enterprise, we can help. Talk to our specialists now.
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